an old colleague from michael graves making waves in south korea. kudos! m.
A lattice of brass rods creates see-through surfaces that extend throughout the interior of this shop in Seoul, which was designed by Neri&Hu for Asian skincare brand Sulwhasoo.
The Sulwhasoo Flagship Store is situated in the South Korean capital’s Gangnam district and occupies a five-storey building that was renovated to provide the brand’s first dedicated retail space.
The building’s renovation was overseen by Chinese studio Neri&Hu, whose recent projects include the largest ever retail department at London store Selfridges, and a flagship store for fashion brand Comme Moi featuring custom-made display rails and cage-like cabinets.