brilliant bookstore design – content is indeed king! m.

The vast open-plan interior of this São Paulo bookshop by Studio MK27 was designed to encourage shoppers to stay and read the books they’ve purchased or to simply hang out with friends.

The Livraria Cultura, which translates as Culture Bookshop, occupies a 2,500-metre multi-level space in the Iguatemi São Paulo shopping centre and was designed by Studio MK27 founder Marcio Kogan to be a “bookstore of the 21st century”.

“More than just merely a place to shop, the store is inviting to stay and hang out,” said the team, whose completed projects also include a concrete photography studio and a house with a cantilevered swimming pool.

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