as a wine drinker living on miami beach i'm definitely going to give this a spin. sharp typographics + branding too! m.

There’s a lot fuss in the realm of food and drinks, particularly around the idea of the “proper way” of doing thins. The “proper way” to make a Manhattan. The “proper way” to make sushi. I think we’re living in a fantastic time where we can throw the “proper way” out the window and embrace new ideas. A perfect example of this is Underwood, a canned wine produced by Union Wine Co. out of Oregon. Should wine be served in a can? Is canned wine better? I believe those questions are irrelevant. After having a can of the rosé over the weekend I can tell you the following: drinking wine from a can is awesome.

First, there’s the advantages in form, like how the can helps the wine stay cold longer, something I hadn’t thought of. It’s also really easy to drink in public as most people think you’re drinking a Diet Coke. It’s also worth remembering that an aluminum can holds 375ml so you’re drinking half a bottle of wine per can. That’s no joke.

via + official site +