crisp minimalist retail + fashion design. love the diverse materiality. m.
As if to honour its German roots, high-end fashion brand Jil Sander introduced it’s new retail design at the flagship store on the swanky Kurfürstendamm thoroughfare in Berlin. Occupying a ground floor unit of a landmark structure built in 1900 with an ornate art nouveau façade, the new aesthetic, created by Milan-based practice Andrea Tognan Architecture, is almost defiantly modern and understated, and clearly extrapolates Jil Sander's clean designs. Geometrical forms of the square and the rectangle largely define the premises, along with more fluent shapes that convey a zen-like sense of spatial harmony, and yet provide functionality at the same time.